Coffee Branding: La Obscurite
The Company La Obscurite is based on the french word for "The Obscure" or "The Darkness" (Obscurité). The product being sold is Coffee although it also reaches to coffee memorabilia like cups, mugs, etc. In creating the basis of the logo and branding the team established the theme for the company would be based on a dark/goth art-style. Initially playing around with the idea of making the logo difficult
to read at first pass to make it so someone has to stay focused on the packaging for longer (Much the same way Metal Albums are illegible). Ultimately a product should be recognizable though so the design ended up being easier to read than first pass designs.
Final branding for company La Obscurite. Created using Photoshop.
Original design explorations.
Color branding variations were kept primarily low saturation to go along with the "gothic coffee" motif. Secondary pops of color were used to draw focus to the skull detail.
Original font selections chosen and narrowed down before being implemented in the design.
Font and scaling tests from the previously selected fonts.
Variations of text with skull cup and smoke.
Tag line additional choices and design.
Final variations with tagline fonts and finalized text.
Point of Sale displays created for La Obscurite.